Firms’ communications should take fiduciary rule into account

The new fiduciary rule stands to have an enormous impact on the financial services industry, and it is important that companies consider its implications in their communications with current and prospective customers, writes Gregg Dinino of Roberts Communications. "At a baseline, firms should be striving to clearly define what exactly the role of a fiduciary is and what the benefits are to their customers," he writes.

SmartBrief/Finance (8/2)