You Can’t Win ’em All

How many times have you said,“Oh, well. You can’t win ‘em all”? It may be true that you won’t win all the sales opportunities you pursue, but that doesn’t mean that you can’t win them all. In the context of the saying, “can’t” is a destructive word. It implies that you are unable to win…that fate somehow won’t allow it. And, that mode of thinking provides a readily acceptable excuse for not being held accountable to the outcome.

If you don’t take responsibility for unsuccessful outcomes, but simply chalk them up to the notion that “you can’t win ‘em all,” then it’s unlikely that you’ll learn anything from the experiences. And, if you don’t learn anything from them, you’re destined to repeat them…which reinforces the negative notion. By allowing that manner of thinking (and justifying) to persist, it’s a short jump from “You can’t win ‘em all” to “You can’t win any of ‘em at all.”

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