Commentary: Many consumers take wrong view of LTC products

Commentary: Many consumers take wrong view of LTC products Most people don’t buy long-term-care insurance because they see it an investment — rather than financial protection — that is worthless if they ultimately don’t need it, write Olivia Mitchell and Daniel Gottlieb of the University of Pennsylvania. Providers can ease this fear by tweaking their marketing and emphasizing the product’s benefits, they write. The Wall Street Journal (tiered subscription model)