How to get clients to embrace estate planning

How to get clients to embrace estate planning Plenty of great entrepreneurs do not seem to grasp the significance of sound estate planning. “Maybe it is time to reframe the objective into terms they understand. What if you told your client that a great estate plan is like a business plan for their life (and death)?” writes Lorri Ann Dunsmore. WealthManagement.com (U.S.) (12/10)